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Managing Customers with CRM and Targeted Marketing

April 25, 2017 @ 8:00 am - 5:00 pm

Course Objectives

  • To achieve good customer relationship management with a customer using software.
  • To understand the key skills needed to carry out successful customer relationship management, in order to build more productive & mutually rewarding relationships with customers and/or stakeholders.
  • To be able to identify and respond to customers & stakeholders needs, expectations & issues that both meet their needs and protects the interests of your organization.

By the end of the course, participants should be able to:

  • Understand the importance of CRM, it’s application into a more customer-centric purpose, understanding customer buying pattern, preferences and feedback so we can better anticipate what customers will want, when they want and how they would purchase it.
  • Utilizing the pattern learned, we are able to better target our range of products to the right group of customers with the right pricing range.
  • Able to create professional quotation to our customers from an item management where it is editable, added and deleted.
  • Manage also our vendor and inventory.
  • Automation in case & task with reminder, service records with activity calendar and a customize dashboard.
  • Using latest technology such as VocoText, sms and emails to reach out to our customers with innovative products and offers.


April 25, 2017
8:00 am - 5:00 pm
Event Category:


+604 261 4257


245, Lebuh Victoria
Georgetown, Penang 10300 Malaysia
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+604 261 4257